A static website is one that has web pages stored on the server in the format that is sent to a client’s web browser. It is mainly encoded in Hypertext Markup Language (HTML); Cascading style sheets (CSS) are used to control the appearance there of basic HTML. Images are commonly used to carry out the desired look and as part of the main page. Audio or video can also be considered “static” content if it is read automatically and is generally not interactive. This type of website usually shows the same information to all visitors. Similar to distributing a printed brochure to customers or clients, a static web page usually provide consistent, standard information over an extended period of time. Although the website owner can make changes periodically, it is a manual process to edit text, images and other contents of the website and may require design skills and basic software. Simple forms or examples of website marketing such as the classic website, a website or a five page brochure website are often static web sites because they have predefined static information for the user. This can include information about a company and its products and services through text menus, photos, animations, audio / video and navigation.
Static web pages can be edited with four broad categories of software:
Text editors, such as Notepad or TextEdit, where content and HTML formatting is handled directly in the editor program
Off-line WYSIWYG editors, such as Microsoft FrontPage and Adobe Dreamweaver (formerly Macromedia Dreamweaver), with which the site is edited using a GUI interface and the final HTML markup is generated automatically by the editing software
WYSIWYG online publishers who create rich media presentation online like web pages, widgets, introduction, blogs and other documents.
Model-based publishers such as iWeb allow users to create and load web pages on a web server without detailed knowledge of HTML because they choose a suitable template from a palette and do not add images and text without direct manipulation of HTML code .
Static web pages can continue to use server-side (SSI) inclusions such as edit convenience, such as sharing a common menu bar on multiple pages. As the site behavior for the unit remains static, it is not considered a dynamic site.